JB Group Launches new Website
JB Group is a leading Queensland based manufacturer of kitchen and bathroom bench tops, commercial benches and whiteboard components.
What sets this company apart from its competition is product innovation and quality. They invest in the latest technologies to bring new innovations and high quality products to the market at affordable prices.
All products are distributed to retail clients via cabinet makers and retail kitchen outlets. As JB Group do not retail directly, developing and maintaining strong relationships with their retail partners is critical to success.
JB Group recognises that people are now researching their product needs online and that the internet will be critical to success. They have invested in a new website to:
- Significantly strengthen their brand image (particularly online),
- Make it easy for their distributors to do business with them, and
- Leverage efficiencies that an online business model has to offer.
"Our challenge was to move to a new website quickly and ensure it could be self-managed to match our rate of growth. Our web presence is a key part of a suite of brand repositioning activities and Webwings enabled us to meet the challenge and provide valuable insight into our customers through their persona building exercise. Keith’s challenging questions and user-based design activities have been a revelation and Webwings is now a key partner for the JB Group." Bernie Clark, JB Group.
Webwings is delighted to partner with one of Queenslands leading manufacturers of benchtops for kitchens, bathrooms and commercial applications.
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