Looking to increase website traffic? Webwings can help drive traffic to your website.
Advertising on search engines (sometimes referred to Pay-per-click or PPC advertising) is a great way to get visitors to your site immediately. However, you will need to take care because advertising on search engines can be expensive if not managed well.
What is Search Engine Advertising or “Pay-per-click”?
When a search is made on major search engines, two sets of results are returned. A list of “organic search” results and a list of paid advertising. The paid advertising is typically displayed at the top of the page and down the right hand side. As the title suggests, advertisers pay for this privilege. The position in the listing is determined by bidding for particular keywords. The higher you bid, the more likely you will place higher in the search results.
If someone clicks on your listing, they arrive at your web site and you are charged the amount you bid. So, if you bid $0.15 per click on ‘mykeyword’, and that’s the highest bid, your advert will appear on the top of the list. If 100 people click on your paid listing, then the search engine or PPC service will charge you $15.00.
How can Webwings help?
I would not hesitate to recommend the services of Webwings, Keith’s attention to detail on my account has been fantastic. I am receiving a high quality of leads which I have been able to convert to sales. At first, I was skeptical about using Adwords but it has paid for itself many times over.” Matt (NSW)
Webwings Internet Marketing is your Search Engine Advertising agency. We help you to select the best keywords and optimise the advertising within a budget that you choose. Then we design ad copy to attract your target market and measure performance of each advert. We apply advanced bidding strategies to your campaign regularly to maximise your return on advertising spend. At the end of each month we provide a report showing how your campaign performed. You can also monitor the campaign yourself online.
Contact us today to talk about how we can drive qualified leads to your website through search engine advertising.
