Vanity Ware is an online retailer of timber bathroom vanity cabinets and mirrors for the Australian market.

Director, Nick Ireland-Jones decided that he wanted to use the internet to attract customers.  Nick owns several businesses and has witnessed growth in the proportion of customers that find his stores via the internet.  So he wanted to exploit the internet as a low cost distribution model for this new business.

The business launched on September 2007.  The primary focus for marketing over the first three months was search engine advertising.  In parallel, Vanity Ware has invested in search engine optimisation to position well in search engines.  They knew this would take longer to achieve, so have run the two campaigns in parallel.  In time, they expect to fine tune their online advertising to complement e results of their SEO.

When traffic began to arrive, they wanted a clean and bright web site that reflected the cleanliness and freshness of a sparkling bathroom and they wanted to showcase their stylish and modern bathroom vanities.

The website features sliding menu's and lightbox product displays.  This modern and clean look is becoming increasingly popular with modern websites.   The website has an integrated online shop and the ability to handle payments via third party payment processing specialists like PayPal.

After three months the website is already attracting over 3500 web site visitors per month (see the statistics chart on the right).  Feedback from customers about the website has been terrific and now Vanity Ware is looking forward to building a recognised online brand.

Search Engine Rankings

 As at July 2008, Vanity Ware is enjopying excellent rankings in the major search engines.How would you like your website to rank this well for so many keyword phrases?